Just a few images can set the standard for a business that is in the health care industry. Such is the case for the Therapeutic Touch Day Spa, at the Icicle Inn in Leavenworth, Washington. Dr. Chandra Villano, new owner of the business, wanted to have images that portray the sense of warmth, caring and professionalism. 
Chandra and myself planned a few shots for her soon to be upgaded web site at the Best Western Icicle Inn. We had only a few hours to photograph the facilities in between client schedules. Getting the lighting set right was crucial for the ambiance of the business.
A photographer has a responsibility to understand the client needs, and to devise a visual strategy to make this work. this applies to commercial work, as well at weddings, portraits, and documentary projects. To the extent that a photographer has the visual empathy for the client, the work may have success for communication, sales, and great memories.
Reed Carlson's Blog 